What is AUM?
Assets Under Management — the total market value of assets managed by a fund or advisor.
Understanding AUM
AUM is calculated by multiplying the number of units held by each investor by the current NAV of the scheme. It fluctuates daily with market movements and new investments or redemptions.
For distributors, AUM is the base on which trail commission is calculated. Growing AUM — through both new investments and market appreciation — directly increases trail income.
Tracking AUM across multiple clients, schemes, and folios is one of the core functions of mutual fund software like Wealth Track Auto and AMFI Web.
“For Indian IFAs, a clear understanding of aumis essential to managing a compliant and profitable advisory practice.”
Why AUM Matters for Your Practice
Staying on top of aumhelps you maintain compliance, serve clients accurately, and build a sustainable advisory business. Fin-Soft's software is built specifically for the needs of Indian IFAs and corporate distributors — covering everything from portfolio tracking to trail reconciliation.
Fin-Soft Solutions' software suite — Wealth Track Auto, AMFI Web, and Online Transaction — automates the workflows related to aum for investment advisors and corporate distributors across India.
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